10 Comments
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Sarah's avatar

Really enjoyed reading this Tristan. As a long time bassike customer, I naturally wondered what was the brief for this rebrand when it recently launched. You've generously let us into the challenges and approach and as expected, your work is always thoughtful and astute.

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Tristan Ceddia's avatar

Thank you for the kind words Sarah—we love what we do, and it feels good to share how we think—I'm glad this resonates : )))).

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Josh McLean's avatar

Such a clever development of the brand and a lovely read. Beautiful work.

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Tristan Ceddia's avatar

Thank you Josh

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Vanessa Bossio's avatar

This was so fun to read. Love the way you work. Well done!

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Tristan Ceddia's avatar

Thank you Vanessa : )

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Marc Roberts's avatar

Not being in the design field, this was so interesting, thanks.

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Tristan Ceddia's avatar

Thanks Marc—this is really nice to hear, glad you enjoyed.

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Kasia Ilczyszyn's avatar

so tight & clever.

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Tristan Ceddia's avatar

Thank you Kasia

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